Supply Chain Management2 April 2026 1 min read ZORPLOG Editorial
10 Logistics Mistakes That Slow Business Growth
From poor SKU discipline to no returns process — the ten patterns we see kill margin and momentum.
Over the last few years we have onboarded hundreds of brands, and the same mistakes show up again and again.
1. No SKU-level inventory discipline. 2. Storing everything in one location. 3. Manual order picking at scale. 4. No returns process. 5. Undefined dispatch cutoffs. 6. Choosing couriers on price alone. 7. Ignoring damage rates. 8. No cycle counting. 9. Founder-managed operations past 500 orders/month. 10. Treating logistics as a cost center rather than a growth lever.
Fixing even three of these usually moves fulfilment cost down by 10–20% and improves NPS meaningfully.